DOOH
DOOH Marketing & In-Vehicle Screen Advertising
DOOH (digital out-of-home) is advertising through digital screens outside the home, in public and commercial spaces. Taxi screens are one example. AdRide Media offers this advertising space through a direct business booking.
DOOH is not only a large public screen
DOOH includes both large public placements and smaller in-vehicle screens. AdRide Media offers the latter in Zagreb, with multiple ads rotating on the screens.
How DOOH fits a marketing plan
In-vehicle screens can complement Google, social media, websites, and other channels with a physical display. Align the campaign goal, dates, creative, and destination page. Compare effectiveness using data actually collected rather than screen count alone.
How to shape the message
We recommend one clear message, a readable visual, and a call to action suited to the screen format.
DOOH and programmatic buying are different
DOOH describes the medium; programmatic describes a way of buying advertising space. For an AdRide Media package, send a business inquiry with screen count, ad duration, booking length, and preferred start date. The terms are confirmed in a written quote.
What we measure and how to compare offers
AdRide can currently report the online availability of included screens. This does not count ad plays, passengers, or views. When comparing DOOH offers, check whether each metric describes device availability, verified playback, or an estimated audience.
- Check the area, screen count, and confirmed dates.
- Distinguish a monthly rate from the total contract price.
- Agree on creative, changes, and how screen unavailability is handled.
Next step
Request a quote
Send your preferred package and start date.