Everything you need to know about advertising on the AdRide Media platform.
🚕 Network & coverage
The network currently has 21 active screens, with planned expansion to 100 screens by the end of 2026.
The network is currently active in Zagreb. Planned expansion by year-end includes Split, Osijek, Zadar and Rijeka.
📋 Rental model & pricing
Advertising is contracted on a monthly basis, with the option to change the campaign weekly or as agreed. In a later phase, city-specific and national campaigns will be available.
Cijene su definirane according to our official price list. Rental is available from a minimum of 5 screens, in packages of 5, 10, 15, etc.
Yes. The promotional price is €20 for 20 screens for one month, for a 10-second video or static ad.
📊 Reach & statistics
Jedan ekran koji radi 8 sati dnevno ostvaruje 48 ad impressions per day.
Per screen per month (22 working days): 1,056 impressions
20 screens: 20,000–28,000 impressions
100 ekrana: 100,000–140,000 impressions
Računamo conservative estimate of 20 passengers per screen per day, assuming prevozi samo jedan putnik.
Per screen per month (22 working days): 440 passengers
20 screens: 8,000–12,000 passengers
100 ekrana: 40,000–60,000 passengers
Ne. U ovom trenutku nije moguće tehnički dobiti the exact number of passengers in the vehicle. All figures shown are based on realistic and conservative estimates.
🎬 Ad format & display
Ad duration, whether video or static image, can be from 10 to 30 seconds, as preferred by the advertiser.
The number of advertisers depends on the total duration of all booked ads. Each advertiser is guaranteed 6 ad impressions per hour. Maximum number of advertisers: 42.
The average taxi ride lasts about 10 minutes. Each ad is set to play 6 times per hour, ensuring every passenger sees all active ads during their ride.
Oglasi se prikazuju tijekom cijelog radnog vremena vozača, ovisno o njihovom dnevnom rasporedu rada.
📈 Reporting & tracking
Trenutno omogućujemo izvještaje o aktivnim radnim satima svakog ekrana (koliko su dugo bili online).
Prosječna aktivnost po ekranu: 176 sati mjesečno
Ukupno za 20 ekrana: 3.520 radnih sati
Ti izvještaji potvrđuju da su ekrani aktivni i that ads are displayed as planned.
Trenutno nije dostupna geo-lokacijska segmentacija, nor location-based ad display. Integration is planned for a future phase.
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